“Lady of the Roses” is the name given to late “Shahindokht Sanati”, a lady who went to Lalehzaar region of Kerman before the Islamic revolution, and replaced poppies with roses and opium with rosewater, and took this so far as transforming the agricultural destiny of a whole region. The story is told by “Homayoun Sanati,” Shahindokht’s spouse and three years after her death. He’s the founder of “Franklin Publishing,” “Offset printing house,” “Pars Paper Co.,” etc. and who, as a whole, is considered as one of the rare figure in Iran’s culture, industry and management.